Brian McFarlane

Marketing Automation Specialist

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Who Is Brian McFarlane?

Thanks for taking the time to stop by my site and get to know a little about me and what I am most passionate about at the present moment.If anyone is wondering this is my dog Billy who keeps me company as I work as a solopreneur.
I'm a marketing automation consultant with a strong background in digital marketing strategy. I specialize in digital marketing to empower Sales and marketing with technology to have positive return on their marketing initiatives.
Early in my career I worked in print media where I build out my skills in problem solving and managing large print projects at scale, including web projects, digital strategies and email and nurturing campaigns.
I enjoy working with B2B and B2C clients of all sizes… providing strategic insight to their prospective client engagements, campaign strategy, advanced segmentation, technology integrations, and execution.

My 15+ years experience in both print and for profit industries included a variety of roles (prepress coordinator,web developer, marketing automation consultant, digital project manager and marketing director), adds unparalleled value to any marketing team.

I’m a certified platform expert on many marketing automation platforms including Pardot and Google. I also have extensive knowledge in Salesforce.com and am a certified Pardot specialist.

Current Experience

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    JANUARY 2018 – SEPTEMBER 2019

    Marketing Automation Specialist

    Incloud Business Solutions, Montreal, QC, Canada

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    SEPTEMBER 2013 – DECEMBER 2017

    Marketing analyst

    Self-employed, Montreal, QC

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    JANUARY 2005 – AUGUST 2013

    Administrative technician- Graphic designer

    Dawson College, Montreal, QC, Canada

What I Do

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Ready to start mastering Pardot?

Need to get running quickly on Pardot? My 4-week Pardot Jump Start program has proven itself useful for marketing teams ready to jumpstart their Pardot implementation with on-demand video training, 4 personalized training sessions, technical setup completed for you and unlimited email support. This unique implementation is perfect for those organizations experienced with marketing automation.

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Marketing Automation Lectures

I want more people to see Marketing Automation the way I do: as a captivating subject and useful knowledge to build. That's why I give lectures on that topic.

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Marketing Automation Consulting

Predictable, integrated, and dedicated. All work seamlessly alongside your internal marketing and sales team. We can provide digital strategy advice on a retainer basis, helping your team tackle digital questions and providing you with the tools to maneuver around roadblocks. It’s an effective way to to deliver meaningful expertise at just the right time.

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Online Courses a new book

I am currently underway with writing a book to help you master everything about Pardot and a few online courses are in the works but are not quite ready just yet.

Testimonials

Monica Tami

“I’ve had the pleasure of knowing Brian at Incloud, during which he helped me understand several concepts of Marketing Automation. Above all, I was impressed with Brian’s ability to express complex concepts in a very simple way and help the teams go above and beyond. And, of course, his charisma and empathy will make you feel part of the team Brian would be a true asset for any company comes with my heartfelt recommendation”

How can I help?

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Contact Me

If you have any questions about my work, my projects, or services I provide, feel free to get in touch with me. 

+1 (438) 825-0315moc.liamg%401enalrafcm.nairb